Hello.

A touch of writer's block often accompanies the first entry of a new blog, such as this one, so we'll start it off with a simple, inviting word: Hello.

It's an auspicious salutation from our point of view. The word "hello" has once again come in favor on Madison Avenue as a term marketers are using with increasing frequency in ad campaigns to attract attention. What caught our eye in relation to Upswing's forthcoming version of our on-demand CRM technology was this from a recent New York Times article saying that the greeting "'hello' lets people feel comfortable, to humanize something that they might look at and say, ‘I don’t know if I can use it.'" ...Judging from the visual and functional designs of many competing CRM software solutions we've seen, and compared to what Upswing is about to launch this summer, that pretty well sums up why we're saying hello to you. Our forthcoming version 2, due out in the summer, of Upswing CRM will makes users feel comfortable and confident they can use it immediately.

So, hello, and welcome to the new Upswing. This new website with our new corporate identity will increasingly have more informational sections and interactive content. Stay tuned to an awakening of sorts in the on-demand CRM market with the new version release of Upswing CRM.