Dear Team Yammer:

Thanks for your email. Here's our reply: The reason we're not using your Yammer service is because we're internally beta-testing and finalizing our own service, called Upswing 360, which we think is better suited for us. It launches to the public soon.

Your service, Yammer, provides only group communication and status updates, whereas Upswing 360 is a purposeful business productivity application with all of your communication and status update features plus integrated CRM, calendaring, project management and other virtual office features that will be integrated to other apps, content, and other integrated communication systems. In other words, your entire product is just a feature within Upswing 360.

We know you recently won the TechCrunch50 award (which produces wonderful echo effects) and we blogged about that with glee. But your "ideas for posting" noted in your email point to the core weakness of Yammer relative to Upswing 360: it doesn't align context, community and content for a specific business purpose. In Upswing, you don't need "ideas" to prompt you to use this on-demand system; it's self-evident and useful for a business team to do.

To be sure, Team Yammer, your service has its place and it's well designed, but we're going to communicate, share, and operate our business on Upswing 360.

Regards,

The Team at Upswing